Just So!
Press Releases
PRESS RELEASE - July 25, 2006


Denise Couling, President/Designer
M. Tombers, Production Manager
Just So!
511 W. Main Street
Brighton, MI  48116

Ph:   810-225-7440
Fax: 810-225-7640

E-mail: ddc@tir.com
Web:  www.justso.us

Local Jewelry Designer in Top 5 of National Business Plan Competition

Brighton, MI - July 25, 2006 - The jewelry designs and business plans submitted by
Denise Couling and her Brighton, MI-based retail store, Just So!, have placed among the
Top Five Finalists in the national 2006 Bridge Jewelry Design Business Development
Grant.  Denise Couling, at attorney and jewelry designer, is the creator of the
Connectables line of interchangeable jewelry.  The competition was
sponsored by Halstead Bead, Inc., one of North America's leading jewelry supply
wholesale distributors.   Over 100 applicants entered the nationwide grant competition in
which candidates were evaluated based on excellence both in design and in business
strategy.  The term, "bridge" jewelry, refers to jewelry consisting of sterling, genuine
gemstones, pearls and other natural components that "bridge" the gap between costume
jewelry and fine jewelry (featuring materials such as diamonds, high karat gold and

Since 2005, Ms. Couling's designs have been featured in the fashion editorial sections of
Hour, Metro Detroit Bride, and Modern Bride magazines.  In 2004, Connectables system
also received an Honorable Mention in the 2004 InventNow America competition
sponsored by QVC, the U.S. Patent Office, and Popular Mechanics magazine.  Ms.
Couling began designing Connectables as a versatile jewelry system for her own use.  
Over the past several years, interest in her unique designs blossomed into not only her
patent-pending necklace clasp system, but also a retail store (Just So!) and custom bridal
jewelry business.  Focusing on the tension many women experience between expensive
but often "cookie cutter" jewelry styles and their desire for greater versatility and
individuality in their jewelry investments, Just So! now offers an extensive jewelry line
based on the premise:  "Designer elements, your style"

Presently a single retail store in downtown Brighton,
Just So! is in the process of
completing its first innovative sales catalog and expanding its sales through a multi-state
network of polished, service-oriented consultants.  Both Couling's designs and the
business plan, market analysis and strategy detailing Just So!'s transition to the national
marketplace were identified as bases for placement among the competition's "Top 5"
More information on
Just So! is available at www.justso.us.  More information on the
Halstead Bead 2006 Bridge Jewelry Design Business Development Grant competition
and the top ten finalists is available at www.halsteadbead.com/grant.

© 2004-2008, Just So!™
PRESS RELEASE – October 14, 2008


Denise Couling, President/Principal Designer
Monica Tombers, Production Manager
Just So!
511 W. Main Street
Brighton, MI  48116
Ph:   810-225-7440
Fax:  810-225-7640
E-mail: info@justso.us
Web:  www.JustSoJewelry.com [images available online and in other formats – please contact us]

Michigan Jewelry Design Firm Awarded Grand Prize in Microsoft Business
Breakthrough Challenge

Brighton, MI – October 9, 2008  - Just So!, a jewelry design firm located in Brighton, MI, is a
Grand Prize winner in the Microsoft/MSN Business Breakthrough Challenge.  Denise Couling, the
owner and principal designer of
Just So!, says:  "This award could not have been a more
unexpected, or a more wonderful, development.  We are extremely honored that
Just So! has
been recognized by the Microsoft judges as a small business that holds special promise.  We could
not be more grateful for the resources  that will enable
Just So! to reach out to a national customer
base through the Internet and through wholesale channels.  We plan to do our research and use
this opportunity wisely."

The Microsoft Business Breakthrough Challenge is a national competition that awards five Grand
Prize solution packages, one to the winner in each of five separate categories.  The panel of
judges identify small businesses with exceptional potential, passion and presentation and then
awards grants or custom solutions to the winning small businesses.  The Breakthrough Challenge
was designed to provide the resources to small businesses that have a recognized potential to
"break through" to a higher level.  Winners must not only be able to identify their business'
objectives and potential, but must also articulate their area of need and what resources could
empower them make that leap.

Just So! is a jewelry design firm located in Brighton, MI with an online store at www.
JustSoJewelry.com.  Just So! has been named as one of the "Top Five" emerging bridge jewelry
designers in the U.S. in 2006 and was awarded a U.S. patent for its Connectables™
interchangeable necklace clasp system in 2007.  

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